APPLE

Advertising ads arrive on the App Store

In an email to developers this week, Apple announced that app-related ads will begin appearing on the main Today tab of the App Store and in a “You might also like” section at the bottom of individual app listings starting at Tuesday, October 25, in all countries except China. All ads on the App Store have a blue background and an “Ad” icon.

“With an ad in the tab, your app can appear prominently on the first page of the App Store, making it one of the first pieces of content users see when they first visit the App Store,” says a page on Apple's website about placements. of App Store ads.

This marks the first time that developers will be able to serve ads in the Today tab, which until now has only displayed content handpicked from the App Store editorial team, without any paid placement. And with the “You Might Also Like” section, developers will now be able to promote their apps on other app pages.

In a tweet, legal expert Florian Mueller argued that “You might like it too” ads are “another means of increasing the effective tax rate of apps, forcing developers to buy ads on their own app pages to prevent others from shunning apps.” customers there”.

Previously, App Store ads were limited to search results based on keywords and the “Suggested” section of the “Search” tab. With ads on the Today tab and the “You might also like” section, the App Store will now offer four advertising options in total. Apple first announced plans to expand its ad placement offerings on the App Store in July.

In August, famous insider Mark Gurman said that Apple wanted to nearly triple its current advertising revenue to at least $10 billion a year in the future. In addition to the App Store, Gurman said Apple plans to launch search results ads on Apple Maps next year, while traditional banners are already displayed in Apple's News and Stocks apps.

mundophone