TAG HEUER
TAG Heuer Formula 1 Solargraph arrives in five pastel shades
TAG Heuer unveiled the pastel collection of the TAG Heuer Formula 1 Solargraph 38mm, announced on April 21, 2026 in La Chaux-de-Fonds, Switzerland. The five new references expand the Formula 1 line with a unique color palette, combining the Calibre TH50-00 solar movement with cases in composite materials and sandblasted steel. Availability on exclusive e-commerce begins on April 28, with general sales starting on May 1, 2026.
2025 was indeed a major year for TAG Heuer; not only did they make a triumphant return as the official timekeeper for Formula 1, but they also rolled back the clock and reintroduced the Formula 1 Solargraph, an instant hit with TAG Heuer enthusiasts and collectors, but also a watch that works as a springboard for new TAG Heuer fans to enter the fold. A year on, and the watch world had just about gotten used to the fact that the colourful F1 is back in the catalogue, and so, it would be a perfect opportunity for TAG Heuer to stir things up once more. So, after plenty of stirring and playing with the Polylight colour options at the factory, the Formula 1 Solargraph is back for 2026, this time letting a pastel palette set the tone, without softening the attitude.
The welcomed, slightly beefier proportions of last year’s model carry over to this new pastel collection, measuring 38mm in diameter and 9.9mm thick, with two variations available. First, two models feature a sandblasted stainless steel case, and we’ll get onto why in a moment, while the other three feature cases made from TAG Heuer’s proprietary bio-polamide plastic, Polylight.
These three are finished in pastel blue, beige, and pink, and feature case-matching rubber straps and bidirectional-rotating Polylight bezels. For the sake of durability, all of the F1 Solargraphs come equipped with screw-down crowns and casebacks, ensuring a 100-metre water resistance.
The TAG Heuer Formula 1 Solargraph is powered by the Calibre TH50-00, the brand's proprietary solar movement. Two minutes of exposure to direct sunlight is enough to power the watch for an entire day. A full charge, achieved after less than 40 hours of light exposure, ensures up to ten months of autonomy in total darkness.
After a complete stop, the watch resumes operation with just ten seconds of light exposure. The battery has an estimated lifespan of 15 years. TAG Heuer does not detail in the press release the technical specifications that differentiate the Calibre TH50-00 from solar movements from manufacturers such as Citizen or Seiko, which have been on the market for decades at significantly lower prices.

Since its launch in 1986, the Formula 1 line was the first to bear the TAG Heuer name and introduced the use of composite material cases and bold colors in a sector dominated by conventional metals. The new pastel collection recovers this original chromatic spirit, reinterpreting it with soft tones: beige, pastel pink, pastel blue, pastel green, and lavender blue.
The choice of color palette is not merely aesthetic. By opting for colors that appeal to a younger audience and a female clientele, TAG Heuer is deliberately broadening the spectrum of potential buyers for the Formula 1 line, without abandoning the visual references that define it: the Mercedes pointer, the applied shields, and the bidirectional rotating bezel.
Five references, two price segments...The collection is divided into two distinct groups, with different materials, finishes, and prices.
The three references in TH Polylight cases, available in pastel blue, beige, and pastel pink with a matching rubber strap, are positioned in the entry-level segment of the collection. They are the most accessible and best evoke the original spirit of the 1980s Formula 1 line.
The two references in sandblasted steel, with a three-row bracelet and hour markers set with eight VS diamonds, elevate the design to a more formal level. The pastel green model and the lavender blue model with a pastel pink minute track combine luminosity and understated sophistication.
The indicated print runs are global, according to the official TAG Heuer statement. The document does not specify distribution by market.
The exclusive online sale begins on April 28, 2026, on the official TAG Heuer website. General sales, in boutiques and authorized points of sale, begin on May 1, 2026. The reference prices by market are as follows: 1,850 to 2,650 CHF in Switzerland, 1,650 to 2,350 GBP in the United Kingdom and 1,950 to 2,800 USD in the United States.
The TAG Heuer Formula 1 Solargraph occupies a precise position in the brand's catalog: above the accessibility of large volume watchmaking groups, but below the barrier of the Carrera and Monaco segments. With prices between 1,950 and 2,800 euros and limited print runs, TAG Heuer creates conditions for controlled demand without compromising the perception of exclusivity. The integration of the Solargraph movement into a collection historically associated with color and youth culture is consistent with the brand's strategy. It remains to be seen whether this technology will be extended to other lines in the catalog in the medium term, or if it will remain a distinctive element of the Formula 1 line.






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