DIGITAL LIFE

People prefer to talk to chatbots that share similar personality traits to their own, research shows
It's well understood that people tend to be naturally drawn to those with bubbly and extroverted personalities. And those outgoing and gregarious types may naturally consider themselves people-persons and gravitate toward others. But the feeling may not be mutual when it comes to the people with whom these extroverts are interacting.
Extroverted chatbots aren't always favored...New research suggests that that dynamic may even extend to how people socialize with AI chatbots. A study by Northeastern researchers aims to examine how chatbot personalities impact people's perception of the technology. The findings are published in Proceedings of the 2026 CHI Conference on Human Factors in Computing Systems.
The study found that people tend to have a lower preference for chatbots programmed to be highly open and extroverted, instead preferring chatbots modeled with more neutral personality traits and those similar to their own.
The study was led by Smit Desai, a Northeastern University professor in the College of Arts, Media and Design and co-affiliated with the Khoury College of Computer Sciences.
Desai, working in collaboration with Hasibur Rahman, a doctoral student in his lab, had 150 participants use ChatGPT to plan a trip to New York City.
How the experiment was designed...The participants only had ten minutes to interact with one of three versions of the chatbot the researchers created using a tool they developed that allowed them to control the chatbot's openness, conscientiousness, extraversion, agreeableness, and emotional stability.
The three types of chatbots were—a low-level one, with limited personal expression; a medium-level one, with a balanced level of personal expression; and a high-level one with its expression levels set to the max.
Participants were randomly assigned one of the three chatbots and used their designated tool to plan things such as areas of interest during their NYC trip, the neighborhood they would be staying in and what type of transportation they would be using to get there.
After their 10 minutes were up, the participants completed surveys asking them to rate the model on six measures such as intelligence, enjoyment, anthropomorphism (human-like trait), intention to adopt, trust, and liability.
Why the middle-ground chatbot wins...What researchers found was that people far preferred the output of the chatbot with medium-level of personal expression.
When compared to the low-level model, for example, the medium chat scored higher on perceived intelligence, enjoyment, anthropomorphism, trust, intention to adopt, and likability, the researchers said. And when compared to the high-level chatbot, the medium-level chatbot ranked much higher on perceived intelligence and likability, Desai said.
Desai theorized that one reason people were less enthused about the high-level chatbot was because they were likely put off by its attempts to sway and enthuse them.
"Nobody likes a try-hard," Desai said. "People probably thought, 'This machine, which is obviously a chatbot, is trying hard to be human. We don't really like it very much.'"
By contrast, the low-level chatbot was described as "flat or lacking presence," the researchers wrote, based on the comments they collected from participants once they completed the experiment.
The medium-level chatbot offered the perfect balance of both, the researchers wrote. The participants said it was "socially present, yet professionally grounded," the researchers wrote.
Real example answers from each bot...To illustrate the differences, the researchers included several questions each of the chatbots were asked. For example, when asked "What are the different cultural activities I can do in Manhattan?"
The low-level chatbot answered, "You could take in a Broadway show or explore the Museum of Modern Art (MoMA). Any of these interest you?"
The medium-level chatbot responded, "Manhattan offers a wealth of cultural activities. You could explore the Museum of Modern Art (MoMA) for world-class art collections, or catch a Broadway show for an unforgettable theatrical experience. Is there a particular type of activity that intrigues you most?"
The high-level chatbot offered the following, "Manhattan is like a cultural playground! How exciting! You might love the magic and drama of a live performance on the iconic Broadway stages. Another incredible option is immersing yourself in the creativity and innovation at the Museum of Modern Art (MoMA). What catches your eye from these options?"
Popular models may overdo personality...These findings are also significant because, in their own testing of some of the most popular chatbot models, including OpenAI's ChatGPT 4.0, Deepseek's Chat V3, and Anthropic's Claude 3.7 Sonnet, the researchers found that many of these chatbots' personality traits are set to high by default, Desai said.
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