TECH
Sensor dress proves harassment of women
A campaign by Schweppes and the advertising agency Ogilvy named The Dress for Respect has resorted to a dress full of sensors to show how women are harassed in nightclubs. The campaign was filmed in Brazil and three women -Juliana Schulz, Tatiana Rosas and Luisa Castro - took part in the experiment.
Mirror says that the experience in question revealed that the women were played 157 times for 3 hours and 47 minutes, with the men who approached them trying to start a conversation by touching them in the most varied parts of the body. After filming the experience, the images were shown to the men and women of the nightclub, with the men allegedly reacting with surprise and shame. The women, however, pointed out that "a dress should not be needed to prove that women are harassed" and that they should simply be believed. Miguel Dias
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