CES 2025

L’Oréal unveils Cell BioPrint, a device that promises to personalize skin care

The L’Oréal Group has just announced the L’Oréal Cell BioPrint, a device that promises to revolutionize the consumer experience, during CES 2025, one of the largest global technology trade shows taking place in Las Vegas, in the United States. The innovation provides a personalized skin analysis in just five minutes through advanced proteomics, an analytical technique that identifies signs of biological aging in the human body. The goal is to provide consumers with more information and knowledge about their own skin, and to be able to choose products that are suited to their individual needs.

The technology was made possible by Longevity Integrative Science™, an innovative research approach from the L’Oréal Group that reveals how the mechanisms of the human body can affect the appearance of the skin, and through an exclusive partnership with the Korean startup NanoEnTek. In addition to assessing the biological age of the skin and providing personalized advice, L’Oréal Cell BioPrint can help predict potential cosmetic issues before they become visible, allowing users to take preventative measures to help protect their skin’s beauty, such as dark spots and enlarged pores.

“At L’Oréal Group, we are always looking to the future of beauty, combining cutting-edge discoveries with our vast beauty expertise. As the skin is the largest organ and an essential part of a person’s well-being, we are thrilled to unveil Cell BioPrint, which combines a unique microfluidic chip technology with our centuries-old leadership in skin science. With this device, we are giving people the ability to learn more about their skin through specific biomarkers and consequently proactively address their skin’s beauty and longevity,” said Bárbara Lavernos, Deputy CEO in charge of Research, Innovation and Technology at L’Oréal Group. 

The future of beauty is personalization...The skincare category is expected to reach $125 billion by 2024. Much of this growth is driven by consumers who are continually seeking more information and more effective products for their skin. A recent survey of 2,000 skincare users, conducted by OnePoll in partnership with CeraVe in the US, found that nearly 80% of respondents reported relying on trial and error to determine what works for them, with the average person reporting trying seven different cleansers before finding one they love.

The centuries-old science behind the greatest innovations...The development of L’Oréal Cell BioPrint and its advanced science is the result of decades of knowledge building and innovation by the L’Oréal Group’s global Advanced Research team, which for the first time identified unique biomarkers in the skin that can indicate key components of skin health and aging. The device also features NanoEnTek’s unique microfluidic lab-on-a-chip technology, which leverages some of NanoEnTek’s 100+ patents to measure the presence of L’Oréal’s innovative protein biomarkers in five minutes. It works through a simple, non-invasive process consisting of the following steps:

Place a facial strip on the cheek, then dip it into the buffer solution.

Load the solution into the L’Oréal Cell BioPrint cartridge and insert it into the machine for analysis.

While the L’Oréal Cell BioPrint processes the sample, a device called Skin Connect takes multiple images of the face, and a short questionnaire about skin concerns and aging is completed.

The L’Oréal Cell BioPrint is scheduled to be tested with a L’Oréal Group brand in Asia in late 2025.

by mundophone