CES 2025

JBL Debuts Tour ONE M3, JBL’s First Over-Ear Headphones

JBL is thrilled to announce the launch of the JBL Tour ONE M3, a combination of audio technology and connectivity with the first-ever JBL SMART Tx audio transmitter. Designed for music lovers, audiophiles, travelers and everyone in between, the Tour ONE M3 delivers an unparalleled listening experience with every use, combining lossless audio, high-resolution Bluetooth and advanced True Adaptive Noise Cancelling 2.0.

At the forefront of the JBL Tour ONE M3’s innovations is the introduction of the JBL SMART Tx, a first for JBL over-ear headphones. Designed for listeners who want to enhance their listening experience, the JBL SMART Tx acts as a wireless audio transmitter, enabling entertainment on the go from any USB-C or analog audio source, such as an in-flight entertainment system, PC, tablet or television. The proprietary direct wireless connection between the transmitter and headphones improves latency, stability and call quality, making it the perfect pairing for any form of audio content, wherever listeners are.

The JBL SMART Tx audio transmitter provides full control over the headphones’ features, giving users seamless control over music playback, call management, EQ settings and the ability to stream any audio source to an unlimited number of Auracast-enabled devices.

The first JBL SMART Tx audio transmitter allows the JBL Tour ONE M3 to be completely device, source and content agnostic, breaking the barrier of what wireless headphones can connect and play, transforming any stereo content into an immersive cinematic experience.

“The JBL Tour ONE M3 represents an important step forward in audio innovation,” said Carsten Olesen, president of consumer audio at HARMAN. “With the introduction of JBL’s first integrated Smart Tx audio transmitter in over-ear headphones, this launch sets a new benchmark in the industry.” It’s a testament to JBL’s unwavering commitment to advancing sound technology and redefining what’s possible in the listening experience.”

Engineered with JBL’s newly developed 40mm Mica Dome drivers, the JBL Tour ONE M3 is precisely tuned to deliver deep bass, balanced mids and crystal-clear highs. The precision sound reproduction brings every note and detail to life, whether streaming wirelessly with Hi-Res Bluetooth or via a lossless USB-C connection. With the introduction of next-generation JBL Spatial 360, which includes integrated head tracking, sounds remain fixed in space even as the user turns their head, adding a new layer of realism to the immersive listening experience.

With JBL Personi-Fi 3.0, the experience can be further personalized. Simply set up a personalized hearing profile and take the hearing test in the JBL Headphones app. The new user experience and algorithm make Personi-Fi 3.0 more accurate than ever, with a 12-band EQ and separate L/R balance optimization.

JBL True Adaptive Noise Cancelling 2.0 on the JBL Tour ONE M3 creates an audio sanctuary by monitoring and adjusting to external sound environments in real time. Using an advanced 8-microphone system, the headphones create a space of total focus, blocking out distractions, whether it’s city noise, a busy office or the roar of an airplane engine. For listeners who want to be more aware of their surroundings, Ambient Aware and TalkThru can be customized in the JBL Headphones app to control what and how much is heard.

JBL’s Adaptive Beamforming technology ensures crystal-clear voice clarity during calls, even in noisy environments. With four built-in microphones powered by the JBL AI algorithm and advanced call features, the JBL Tour ONE M3 is Zoom-certified via wired connection and optimized for superior communication, making it the perfect choice for both work and play.

Comfort and performance come together seamlessly in the JBL Tour ONE M3’s design, featuring super-soft ear cushions filled with special foam that enhances passive noise cancellation. This careful construction creates a secure fit that enhances comfort and acoustic performance, allowing for hours of uncompromised listening. Combined with a lightweight frame, the JBL Tour ONE M3 offers up to 50 hours of playback, with a 5-minute charge providing an additional 5 hours of listening power, ensuring all-day listening without interruption.

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