Thursday, January 9, 2025

 

CES 2025


CES 2025 - Nike e Hyperice revelam tênis terapêuticos e colete inteligente para otimizar o desempenho dos atletas

Nike and Hyperice Unveil Therapeutic Shoes and Smart Vest to Optimize Athlete Performance

Nike, in partnership with Hyperice, has developed an innovative line of wearable technology designed to facilitate warm-up and recovery, optimizing athlete performance. The Nike x Hyperice boot is a high-top shoe that delivers dynamic air compression massage and heat to the feet and ankles. The Nike x Hyperice vest accelerates the warm-up and cool-down process with instant heating and cooling, helping athletes achieve their ideal body temperature.

Hyperice, known for its innovative recovery technology, has joined forces with Nike to create this line of wearable technology designed to enhance warm-up and recovery. The boots and vest are designed to help athletes perform at their best during training and competition.

“This collaboration is the culmination of years of work between our brands to provide innovative footwear and apparel for athletes to enhance their performance and recovery,” said Anthony Katz, founder and president of Hyperice. “And this is just the beginning.”

The boots and vest are designed to benefit both recovery and warm-up, which are equally important to athletes, said Tobie Hatfield, Nike’s senior director of Athlete Innovation. “The footwear and vest we developed with Hyperice help prepare the body for activity, whether it’s competing for a championship or standing all day at work.”

Nike x Hyperice Boot...The Nike x Hyperice Boot is a battery-powered, high-top shoe that delivers dynamic air compression massage and heat to the feet and ankles whenever they need it. A system of dual Normatec air bladders, connected to heating elements, evenly distributes heat across the upper and directs it deep into the muscles and tissues of the feet and ankles. Heat and compression can be adjusted with the press of a button on the shoe, allowing you to choose between three levels.

Athletes from a variety of sports have tested the products, and their feedback is continually incorporated to improve the innovation. “The Nike x Hyperice boots are now an essential part of my morning routine before I head to the track to train,” says athlete Nafi Thiam. “It’s great to start my workout without the stiffness I sometimes feel in the morning.”

While wearing the boots, athletes report noticing a significant difference, feeling as if they’ve already completed their warm-up before starting.

“I noticed the difference immediately,” says golfer Tom Kim. “I feel so much lighter on my feet after wearing the Nike x Hyperice boots in the morning.”

Nike x Hyperice Vest...Like the boot, the Nike x Hyperice vest aids in warm-up and recovery, but in a different way. It can instantly cool and warm the body without the use of ice or liquids, using thermoelectric coolers made up of thermal modules with sensors that monitor and maintain body temperature autonomously. The vest also has an air bladder and pressure sensor that adjust to the body, providing greater comfort. “From the moment I tried on the Nike x Hyperice boots and vest while they were still in development over a year ago, I knew they would transform the way athletes warm up and recover,” said Nike Athlete Partner LeBron James.

Nike and Hyperice continue to gather feedback from athletes as development continues. The boots and vest will be released at a later date.

mundophone

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