XIAOMI

Comapny is in trouble! Sales are down, layoffs are starting!

Third largest company among smartphone manufacturers Xiaomi He’s going through difficult days. The Chinese manufacturer, whose sales are not going as well as expected, is also preparing to lay off personnel. Here are the details.

Xiaomi CEOare Lei JunIn the e-mail sent by . Lei Jun is aware that according to a leaked report, Xiaomi is not doing well. Although Xiaomi phones offer price advantages, customers gradually began to prefer other smartphone manufacturers.

Xiaomi’s sales in the 4th quarter of 2022 are annual fell by 22.8%. research company. CanalysAccording to , the Chinese company faced a huge decline in 2022. Lei Jun also admitted that he was not satisfied with Xiaomi’s performance in a published article. (Financial Times) Before Lei Junstated that they are in decline due to the COVID-19 outbreak. In addition, the company lost the title of the best selling phone brand in India for years to Samsung.

While Xiaomi is regaining its popularity in India, analysts argue this is a result of consumers switching to more expensive smartphones. Consumers who enter higher-paying jobs can naturally switch to more premium phones. This is a negative situation for Xiaomi in many ways.

Xiaomi In order to overcome this, it seems that they should equip their flagship devices with more features and return to the policy of selling mid-range devices at more affordable prices.

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