NOKIA

Scandinavia giant comes with a new logo, now focusing on another direction

Barcelona - Nokia, a traditional manufacturer for telecommunications operators, now directs its chips to the corporate market and has even decided to remodel your brand. This was the company's main message at the press conference, promoted today, 26, a day before the official opening of Mobile World Congress. The message was clear: “We are renewing our brand to lead the potential of digitizing the entire industry,” said CEO Pekka Lundmark.

According to the executive, the strategy, recently drawn, already shows results. Last year, the “Enterprise” segment grew 27% in revenues when it added 2 billion euros, or 8% of the company's total revenues.

To reinforce their position in this segment, without neglecting customers who build telecommunications networks, Nokia has built six pillars on which they will direct their performance. They are: 1- Growing faster than the market in the telecommunications operators segment; 2- Manage the product portfolio actively, to gain leadership beyond the passive optical network; 3- Expand the capacity of private networks and offer “As a Service” solutions; 4- Ensure the longevity of Nokia's safety solutions; 5- Build new business models with small entry barriers; 6- Develop ESG (Enviromental, Social and Governance) solutions that bring competitive advantages.

To solidify these pillars, you will have the following “facilitators,” said Lunkmark: his team's talent; continuous and long -term research and development; digitization aiming at consumer demands and repositioning the brand of Nokia. “We want to lead Innovation for the B2B market,” Lundmark, parked.

Mobile ... without forgetting the cell phone industry, Nokia also said, during the press conference, some of the releases that will be showing at the event. Among them, said Tommi Utto, president of the mobile network unit, will be present the new family of the pampering radios, known as Habork capable of acting on any platform; in any type of cloud; in any architecture and still reduce energy consumption by 30%.

by: mundophone