APPLE

Apple Maps will have advertising ads from 2023

“I believe engineering work is already underway to launch search ads in the Apple Maps app, and we should start to see it implemented next year,” wrote Mark Gurman, in the subscriber-only version of his newsletter.

Ads in the Apple Maps app would not be the traditional banner ads you see on websites, but paid search results. For example, a fast food chain might pay Apple to appear at the top of results when a user searches for “hamburgers” or “fries”. Many similar apps already offer search ads, including Google Maps, Waze, and Yelp.

Apple already displays search ads on the App Store, allowing developers to pay to promote their apps to users searching for relevant keywords. Apple also plans to display ads in the App Store's "Today" tab and in a new "You might also like" section at the bottom of app listings, while banners are displayed in Apple's News and Stocks apps.

Last week, Gurman said Apple plans to significantly expand its advertising business over time. In his newsletter, he said that Apple's advertising division is generating about $4 billion in revenue annually and that Apple's head of advertising, Todd Teresi, wants to increase that number to at least $10 billion a year by the end of the year. over time.

mundophone