ADOBE

Company will present new system for “photoshopped” images

In an official document released last week, Adobe announced plans to launch preliminary tests of a feature that will aim to restrict the distribution of edited photos on the Internet as being authentic. Discussions about this possibility began a year ago, when Adobe launched the Content Authenticity Initiative (CAI) in partnership with the New York Times and Twitter.
The principle of the new system will be to use a marking system that will help to trace the image back to its original source. These tags will be protected by encryption. Each time a photo is edited, the corresponding entries will be added automatically containing the complete history of changes. Adobe believes that this metadata, embedded in the photograph, will help contain the spread of misinformation and false images on the web
Adobe understands that the effectiveness of the new system will depend on market acceptance. For it to work effectively, camera manufacturers, content creators, software developers and social media will need to provide support for the proposed CAI and the mechanism developed by Adobe.

AVnews