DIGITAL LIFE

Instagram begins to test the end of the number of likes across the world 

In July of this year, Instagram announced that it would stop displaying the amount of likes of a publication, restricting the information only to the user himself. Before, the novelty was still testing, and only users from Brazil, Australia and Canada were able to assess the novelty.
Now, finally, the feature is available to users from all over the world, second announcement that began to be distributed in the application this Thursday (14). Even last week, some people in the United States also began to realize the end of the likes, even though the official notice was issued only now.The tests, however, are not over yet. "Even if the initial test responses are positive, this is a fundamental change for Instagram and we will continue our tests to hear more from our global community," a company spokesperson told the press.


The aim of the company with the measure is not to let the numbers import more than the content, but some users who work with this data did not like the decision and its possible consequences — including influencers and brands that have business on the social network.According to a recent survey carried out by the company Celebryts, the level of user engagement with the profiles showed a decrease of 11% in total tantrums and 13% in total comments after the end of the likes. Other people, on the other hand, are relieved not to go through this unnecessary collection of popularity on the social network.
With the tests just beginning in the rest of the world, there is no forecast when this period of analysis will end, not even if the decision will become final.

Source: CNN