SONY

Xperia in red on sales

Sony's mobile phone business continued its losing streak in Q2 2019. The report released by the company showed that the Japanese company shipped just 900.00 smartphones between April and June that we wonder why the company has just refused to close down the mobile division . This is the lowest in the past 9 years the company’s shipments have plunged.
During this same period last year, Sony managed 2 million phone shipments. That itself was a low point compared to the likes of 2014 when the company’s shipment hovered around 10 million units each quarter.
The Japanese company has lowered its expectations for the rest of the year, putting its projected shipping estimates at 4 million phones by the end of 2019. This is 1 million down from the previously approximated 5 million units. The firm also projects that the revenue will only bring in JPY 380 billion ($ 3.55 million) in revenues which is 7% below the previous estimates. Operating income is also expected to take a hit.
Recall that Sony rejigged the mobile phone business, with the Xperia 1 emerging as the first model that it expects to turn around the mobile arm's fortunes. Sony is still positive that it can turn its fortunes around. The Xperia 1 was released at the end of May. So the company is looking at a positive result from the flagship in the second half of 2019.

J. John