DIGITAL LIFE

Facebook influences more consumers than any other social media platform

More social media users buy from brands they follow on Facebook compared to 7 other social networks studied, according to a new report. This is because social media has increased the ability of companies to reach out to consumers, and vice versa. Facebook is likely to be the most successful medium as it is the biggest and promotes brand recognition most effectively.
A new report published by The Manifest has found that consumers decide to buy things based on the brands they follow on Facebook compared to YouTube, Twitter, Snapchat, Reddit, Pinterest, LinkedIn and Instagram combined. 52% of this study's respondents (over 500 US social media users) reported buying based on what they have seen on Zuckerberg's platform compared to 48% associated with the other sites.
This is thought to be related to Facebook's well-established status as a social network. Multiple generations use it now, and its targeting algorithms have apparently not hurt the situation. Social media has the potential to bring users and brands together in general. Individuals apparently now interact with these corporate constructs in several specific ways.
They apparently include: liking branded posts (51%); referencing brand names on personal profiles (22%); sending private messages to brands (20%) and mentioning them in tweets (18%). These activities, according to The Manifest, make consumers "feel closer" to brands, and may make them more likely to buy from them.

by Deirdre The Donnell