DIGITAL LIFE

Why an egg? Creator explains choice behind viral phenomenon
It was early January that Kylie Jenner, author of Instagram's most likes posting, was hit in the social network by the simple photograph of an egg. This was the only photograph on the 'world_record_egg' page, an image that provoked the curiosity of Internet users and now has a total of recently revealed that the purpose of this page was to alert to the importance of mental health, an initiative that was taken to cable service through the Hulu streaming service and Mental Health America. But the real creator of this page and the viral egg is Chris Godfrey, a 29-year-old advertising creative at London's The & Partnership. In an interview with The New York Times, Godfrey explained why he chose an egg for the campaign.
"An egg has no gender, race or religion. An egg is an egg, it is universal, "explains Godfrey, adding that all page growth was organic and that no other means were used like the help of well-known pages.52,201,216 'likes'. Miguel Dias