SAMSUNG
Yellow sign in Asian company
Samsung Electronics issued a warning that it expects a 11% decline in revenue for the last quarter of 2018 compared to last year, also indicating a 29% drop in operating profit.
Moderating investor expectations, Samsung reveals that it expects quarterly revenue in the order of 45.8 billion euros and a profit of 8.3 billion euros, well below the expectations of the shareholders. As justification, Samsung points to "intense competition in the smartphone market" that led the company to bet more on marketing.
Still, The Verge notes that Samsung looks 'excited' with 2019 and with the arrival of collapsible smartphones and 5G devices, seeking in the process to keep investors confident in the company's success.
Note that Samsung is not the only major smartphone manufacturer to experience a decrease in sales, with Apple also having reported a break in this department. Miguel Dias
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