DIGITAL LIFE

Rewind 2018 is the most hated video.

In just one week, YouTube Rewind 2018 was able to dethrone what used to be the most hated video ever of the platform, Justin Bieber's 'Baby' theme that was more than 9.8 million 'I do not like' and only 2, 1 million 'taste' - against the 9.8 million 'I do not like' and 10 million 'taste' of 'Baby' - that this year's YouTube Rewind issue has become the most hated video of the video platform this morning of Thursday, the 13th. But how did you get here? How do you explain such a negative reaction from the YouTube Creator and User community?
In the space of last year YouTube has sought to win more and more advertisers, seeking to avoid controversy and even trying to 'silence' the most controversial youtubers. Despite generating millions of views, names like PewDiePie, Shane Dawson and the Paul brothers are seen as more of a nuisance than valuable assets since they put the risk of driving advertisers away.

Do not believe? This is precisely the same thesis pointed out by Marques Brownlee, one of the most well-known technology youtubers and one of the participants of YouTube Rewind 2018. In the video you can see below, Brownlee explains how the filming process of this year's video was filmed and shares his theory behind the negative reaction of the community as well. Miguel Dias