STREAMING

Expected happened. Netflix is ​​more popular than traditional television

Financial company Cowen & Co. has conducted a study on the popularity of platforms used to view content on television, which shows an unprecedented moment in which Netflix is ​​more popular than traditional television.According to this study, based on a survey of 2,500 adults in the US, Netflix was chosen by 39.7% of respondents, with YouTube behind with only 17%. Normal cable television accounted for 12.6% while traditional television received only 7.5% of respondents' votes.The continued focus on original programming has been a winning strategy on the part of Netflix, which has resulted in the addition of subscribers on a stable basis which, in turn, contributes even more budget to the original content."In the long run, and assuming that Netflix is ​​able to continue to deliver more and more excellent content, this leadership clearly favors the warmth of creation," concludes analyst John Blackedge of Cowen & Co. according to the BGR.



Miguel Dias-NM