CES 2026

In search of the perfect color...Samsung pushes the boundaries of TV in the first look

Fifty years ago, in 1975, Samsung Electronics launched the Econo TV. Since then, the company has maintained its quest to find and offer the perfect color, evolving its solutions for color, LCD, LED, and QLED TVs. Throughout this journey, Samsung has become a world leader in TVs—a position it has held for 19 consecutive years.

"Quest for Perfect Color" is Samsung's long-standing philosophy and a marketing tagline highlighting its continuous effort to achieve the most realistic and accurate color reproduction in its display technology, spanning from early color TVs to its current advanced Micro RGB and QLED lineups. 

This "quest" is a recurring theme in Samsung's product development and marketing, emphasizing the use of innovative technologies to push the boundaries of color expression: 

QLED Technology: A core component of Samsung's color strategy is the use of inorganic quantum dots, which are nanoscale semiconductor materials that produce precise and vibrant colored light when illuminated. This allows QLED TVs to achieve 100% color volume in the DCI-P3 color gamut, resulting in a wide range of colors at varying brightness levels without the risk of burn-in.

Neo QLED with Mini LED: An advancement in QLED technology that utilizes thousands of tiny Mini-LEDs as a backlight. This allows for more precise control over brightness and contrast, minimizing blooming (where bright areas bleed into dark areas) and enhancing color accuracy further.

Micro RGB (latest development): The newest evolution in this quest, announced ahead of CES 2026. This technology uses sub-100μm (micrometer) red, green, and blue LEDs that each emit light independently, enabling ultra-precise light control and improved color accuracy. Samsung claims these Micro RGB TVs achieve 100% coverage of the professional BT.2020 color gamut, setting a new standard for realism.

AI Processing: Modern Samsung TVs use advanced AI chipsets (like the Micro RGB AI Engine Pro) to intelligently enhance color, clarity, and realism in real time, adapting the picture based on the content and ambient lighting conditions.

Anti-Glare Technology: Proprietary screen coatings are used to minimize reflections, helping preserve color and contrast integrity even in brightly lit rooms. 

Essentially, the "Quest for Perfect Color" is the narrative Samsung uses to link its legacy of TV innovation with its cutting-edge display technologies, promising consumers an ever-more lifelike and immersive viewing experience. 

by mundophone