POLAROID

Polaroid Flip is inspired by classic style, but brings technological innovations to improve photos

Described as an instant camera for a more “analog” life, the Polaroid Flip is the latest entry in the brand’s portfolio. The model maintains the “point-and-shoot” design of Polaroid’s classic cameras, but brings innovations to improve the photos captured.

More than just a camera, the new Polaroid Flip wants to be an invitation to embrace the moments of real life. As the brand states, in a hyper-digitalized era where we are almost always browsing through almost endless feeds on social networks, the camera wants to open the door to a more tangible and meaningful experience, which does not get lost in the Cloud or forgotten in the cell phone’s memory.

The Polaroid Flip is equipped with a four-lens system that adjusts the focus depending on the distance from the object being photographed, with options of 0.65 m, 0.85 m, 1.2 m and 2.5 m.

The highlight is a focusing system that uses ultrasonic sound waves to measure the distance between the object or subject being photographed, automatically selecting the most appropriate lens, for sharper photographs even in less than ideal lighting conditions, explains Polaroid.

The camera cover also has a flash system that automatically adjusts the light intensity, with a range of up to 4.5 m. To help take better photos, the Polaroid Flip analyzes the scene and, through the LED on the display, warns if the image may come out too bright or dark and if the subject being captured is too close.

The autofocus uses Polaroid’s proven sonar system. The camera has a front-facing speaker that emits sound waves to determine the distance of the subject from the lens. Because the sonar is independent of ambient lighting conditions, the autofocus system works even in complete darkness—a great opportunity to test out the powerful new flash.

The Polaroid Flip is already available, through the brand's website, for a price of 219.99 euros and officially hits stores on May 13.

mundophone