DIGITAL LIFE

Automation in the world of AI

Imagine that you wake up, grab your coffee and sit down to work. Your personal AI assistant has already filtered your emails, organized your schedule and even answered some basic messages. Sounds like productivity heaven, right? But there’s one detail: your AI agent never stops. Does this mean you’ll have to work more? Not necessarily.

The world of work is changing so fast that we can barely blink without a new software, algorithm or artificial intelligence replacing a task that, until yesterday, seemed essential. But, contrary to what many people think, process automation does not mean that we will be condemned to a life of endless work.

The promise of process automation has always been to free us from repetitive and bureaucratic tasks and, contrary to the fear that this would make us hostages to an endless cycle of productivity, what we are seeing is a redistribution of time. Answering emails has become a task that takes just a few minutes, allowing us to focus on more strategic and creative decisions.

Chatbots provide initial customer service, freeing up time so we can focus on more human and innovative solutions. Algorithms filter candidates for vacancies, reducing the operational workload of HR. Instead of working harder, we are working better, with less wasted time and effort.

According to a survey conducted by Salesforce, 91% of companies want to automate business processes. The demand for this type of technology is particularly high in research and administrative services departments, where, respectively, 39% and 38% of these sectors consider process automation to be vital for business development.

The illusion of “endless work”...If productivity used to have physical limits – the workday ended, offices closed, computers were turned off – today work is everywhere. But that doesn’t mean we need to be available all the time. AI allows routine tasks to continue to flow, but this should be a tool in our favor, not a burden.

The result? A new mindset about productivity. Companies don’t need to expect us to produce more thanks to AI, but rather to use this extra time more efficiently, without the pressure of always being active.

Process automation doesn’t make us workaholics. In fact, it can be the key to a better work-life balance. The real challenge is not producing more, but learning to take advantage of the time that technology gives us back. Setting limits, redefining productivity and understanding that we don’t need to fill every free second with more work.

The future doesn’t belong only to those who work best with AI, but to those who know how to balance technology and humanity. Process automation can be an ally in the search for a more sustainable and healthy work rhythm.

So, the big question is not whether we will work more with AI. The right question is: will we finally learn to work less and live more?

Author: Renan Salinas