CES 2025

Nanoleaf Innovates in the Beauty Market with LED Therapy Mask and Subscription Plan

Nanoleaf, traditionally known for its smart light panels, is diversifying its product line and debuting in the beauty and health market with an innovation: the LED Light Therapy Mask. The company also announced the introduction of a subscription plan for exclusive lighting features at CES 2025, which is taking place in Las Vegas.

Nanoleaf's entry into the beauty market with its LED mask marks a significant step for the company, which until now had only ventured into the smart lighting segment. The mask, made with medical-grade materials and certified by the FDA as Class II, is Nanoleaf's bid to expand its presence in a growing sector. The company is banking on the popularity of light therapy masks, used at home to treat skin problems and improve collagen production. The device offers seven therapy modes for different skin needs, with a promise of reduced treatment time due to the high irradiance of the LEDs.

This innovation should not be seen as a simple evolution of the brand's traditional smart light panel. On the contrary, the LED mask is a new proposal that combines lighting technology with aesthetic care, meeting the growing demand for at-home beauty solutions. The mask comes with a USB cable connected to a rechargeable remote control, which displays details such as color settings, intensity levels, usage time and battery life on an integrated LCD screen. The product is available for pre-order on Nanoleaf's website for $149.99

Nanoleaf Premium Subscription Plan...In addition to the therapy mask, Nanoleaf is launching a new subscription plan: Nanoleaf Premium. Costing $1.99 per month or $19.99 per year after a one-month free trial, the plan unlocks two new lighting features: Orchestrator and Scenescapes. Orchestrator synchronizes Nanoleaf lights to music, using a desktop application to detect music in real time, offering more accurate animations. Scenescapes features advanced lighting effects paired with relaxing soundscapes like “Beach” and “Fireplace.”

While this trend of subscription-based features isn’t new to the smart lighting market, it’s a first for Nanoleaf, following in the footsteps of brands like Philips Hue, which offers light-to-music syncing through a partnership with Samsung SmartThings.

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