TECH
It took a while, but their turn has come, Chinese e-commerce retailers are in the European Union's sights. The country's regulator notified both companies this Friday (28), demanding that they explain how they are complying with the rules of the Digital Services Law (DSA), with a maximum deadline of July 12.
The European Commission's action comes after complaints from consumer protection bodies;
The regulator wants details on how they allow users to notify them about illegal products and how interface management works to prevent users from being deceived or manipulated;
He also asked for a transparency report on their recommendation systems, the traceability of traders and how they are protecting minors;
It is worth noting that under EU online content rules, both companies are subject to more stringent requirements under the Digital Services Act, such as doing more to combat illegal and harmful content on their platforms;
Both Shein and Temu were designated as large online platforms due to their large number of users — falling into the crosshairs of the law.
''This enforcement action is also based on a complaint lodged with the Commission by consumer organizations. Both Temu and Shein must provide the requested information by July 12, 2024''...European Commission in a statement.
According to Reuters, Temu said it will cooperate with the regulator. “We would also like to reiterate that we are fully committed to complying with all applicable laws and regulations in the markets in which we operate,” a spokesperson told the news agency. It is worth remembering that violations of the DSA can result in fines of up to 6% of a company's global revenue.
mundophone
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