TECH

Google Slashes Pixel 8 And Pixel 8a Price In Major New Sale

Google has been repeatedly slashing the price of the Pixel 8 and Pixel 8 Pro since late last year. But its newest promotion might be its biggest yet.

The company has knocked £300 ($378.87) off the Pixel 8 Pro for U.K. shoppers, which is one of the biggest discounts the company has launched since the phones landed last October—far outstripping the last sale in the U.S. This is combined with enhanced trade-in prices for your old device, that can knock a further £665 ($839.84) off the handset—more on that below.

Elsewhere, the base Pixel 8 gets a less blockbuster discount with £150 ($189.44) off, while the Pixel 8a is £50 ($63.15) cheaper. Google has kept its long-running discounts for the Pixel 7 range going, with £150 off both the base and Pro units. The Pixel 7a is also down to £799 ($1009.07), which is a good deal for an impressive Pixel phone that’s barely a year old.

Google is also offering another £50 voucher towards buying a Pixel 8. The only catch is that you have to earn it through a tedious football game to commemorate the Euro 2024 championships. I played it so you don’t have to and in essence, you may win the voucher, or another prize, if you’re selected amongst other participants in a prize draw. It takes about a minute to play so it’s worth entering anyway, but don’t hold your breath.

For the trade-in deal, as is typical, Google is offering the most amount of money for Apple devices. The iPhone 14 Pro Max nets the full £665, which considering it’s about to be two years old, that’s not a terrible deal. But an Apple handset that still has years of software support left is rarely worth being traded in. A more realistic phone to handover, the iPhone 13 Pro Max, is valued at a very reasonable £537 ($678.18). Similarly, the iPhone 12 Pro Max is worth £450 ($568.31) according to Google.

Janhoi McGregor