TECH

How smartphone makers are improving their product photography

Companies like China's Vivo and ZEISS have teamed up to create a first-class imaging experience for smartphone users. Recording professional images requires a good camera and lens, skills, and sometimes additional equipment, which can be a bit of an obstacle for ordinary users. That's why companies put a lot of effort into simplifying the recording process so that all live phone users can make professional quality recordings and photos with one click.

The X Series' flawless portrait mode is an example of the passion and dedication that vivo invests in perfecting imaging technology. Through a strategic partnership with ZEISS, as well as unique features such as the ZEISS Style Portrait, vivo has positioned itself as a leader in this field.

For vivo, it all starts with the user. The company conducts a lot of surveys and targeted surveys in its research and development centers to identify the main factors that represent a certain source of dissatisfaction for users. These elements dictate the basic characteristics that are in focus for each new generation of products.

Blurred photos are a problem for many smartphone users. That's why a good stabilization function is necessary, especially when lighting conditions are not ideal or when shooting on the move. The innovative Gimbal 2.0 stabilization technology system, through the mechanical movement of the camera, significantly reduces shake during movement, allowing users to record professional images in real situations where stabilization is required and eliminates the need for additional equipment in the form of a tripod.

Despite the significant advances and standards set by the company, vivo is still actively working to improve technical know-how.

mundophone