NINTENDO

In the last quarter, Nintendo Switch passed the barrier of 111 million units sold. If this number is colossal, it actually hides a much less radiant reality on the side of the Japanese manufacturer.
In fact, the shortage of components combined with general inflation took the better of the company's financial results. All indicators are red: -5% in turnover, -15% in profits, which means we can say that the second quarter of 2022 was complicated.
Also, it was reasonable to expect a price increase for the Nintendo Switch. The good news is that this will not happen, and who confirmed it was the company's CEO himself. In an interview with Nikkei, Shuntaro Furukawa assures that he "does not consider it at the moment", and for two reasons. The first is commendable: Nintendo wants to “avoid excluding people” through excessively high prices. The second, on the other hand, is more pragmatic. Despite the disastrous results of its last quarter, Nintendo is not deviating from its goal of selling 21 million units by the end of the fiscal year, which ends next March.
However, while the console is at a stage in its life cycle where sales can fall inexorably, Nintendo considers that raising prices would not be the right strategy to adopt, an opinion that some find it difficult to share.
Despite everything, Shuntaro Furukawa admits that the shortage of components makes it difficult to predict the future for Nintendo Switch:
“Regarding our sales forecast of 21 million units for the fiscal year to March 2023, we do not have clear production prospects for this year alone. Besides, things are uncertain"... said Furukawa
The manufacturer, however, wants to be confident, particularly thanks to the arrival of several highly anticipated games, including Zelda: Breath of the Wild 2.
Joel Pinto, from Portugal
No comments:
Post a Comment