LEICA

The brand announced the conclusion of a partnership agreement with the Chinese Hisense to manufacture laser TVs

The German company Leica Camera AG announced the conclusion of a partnership agreement with the Chinese Hisense: the objective of the cooperation is to develop technologies in the area of ​​laser TVs. Hisense, one of the leading laser TV manufacturers, has 1,700 patents in the related field. In this company's assortment, in particular, there is a giant 120-inch 120L9-Pro panel.

The aim of the long-term collaboration is to combine Hisense's technology in the laser TV segment with Leica's years of experience in developing and manufacturing high-quality lenses to create an advanced technology platform for laser TVs.

“Home cinema is a rapidly growing market and the expansion of Leica's product range in this segment represents a promising opportunity to delight customers with premium products,” says the German company.

Leica Camera AG will present its first laser TV at IFA 2022, which will be held in Berlin from 2 to 6 September. The device will enter the commercial market under the name Leica Cine 1. Unfortunately, there is still no information about the features of the novelty.

Image source: Leica