RIVIAN

Brand launches into the e-bike sector

Rivian, who also financed Amazonas, is delivering the first examples of its electric pickup trucks and SUVs, although plans have been delayed and watered down over time. Its vehicles were a great success from the start, but the company is already thinking ahead, and we are also discovering this through a new trademark application, concerning the world of pedals. This is the formal request discovered by Rivian Forums users:

“The registration of the RIVIAN brand intended to cover the categories of bicycles; bicycle structural parts; electric bicycles; structural parts of electric bicycles; components for electric bicycles specially adapted for electric bicycles, namely battery packs, motor controllers, electric motors, throttle controls, pedal assist sensors, display console, harnesses, sprockets, cassettes, chains; bicycle frames; bicycle pedals; bicycle horns; bicycle brakes; bicycle chains; bicycle gears; bicycle wheels; child seats for bicycles; bicycle tyres“

Practically everything related to the sector, to leave no room for jackals. Many, however, saw a real intention to really enter this world, imagining good standard e-bikes offered as an option with pick-ups, for hikers. The example of the sector that everyone knows well Rimac, which he also founded from Pegar electric hypercars, which ended up becoming the e-bike brand of Porsche, which in turn had made some products with other partners.

Rivian could implement the same strategy Tesla designed with the Cyberquad, which it wants to offer as an expensive and bulky option for the Cybertruck pickup.

mundophone