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Xbox Series S becomes most popular Black Friday console in US

According to the Adobe Digital Economy Index, the Xbox Series S was the best-selling console in US stores during Black Friday this year. It surpassed the PlayStation 5, the Nintendo Switch OLED and the Xbox Series X.

The data comes from an analysis of 1 trillion visits to retail websites, as well as a survey of more than 1,000 retailers about their most popular products. The main factor behind the popularity of the S Series is likely availability, as the PlayStation 5 and Xbox X Series are still difficult to buy globally.

According to recent estimates by market research firm Ampere Analytics, the Xbox Series S outperformed the most powerful Xbox Series X in several key markets during the console's first year due to supply constraints and component shortages.

The popularity of the Xbox Series S is easy to explain. The console costs nearly half the price of an Xbox Series X or PlayStation 5, not to mention its availability in stores. Of course, it has much more modest features compared to the X Series, but it still allows you to play all modern games, which, when combined with Game Pass, makes it one of the most affordable platforms for the conventional shopper.

This is in line with Microsoft's expectations. In October 2020, corporate executive vice president and head of Xbox Phil Spencer told Kotaku, "I think price really matters in this generation and you'll see the S series sell more."

AVnews