SAMSUNG

South Korean giant bets on vertical TV in Brazil

The South Korean Samsung is betting on a product still without equal in the Brazilian market: a vertical TV. The Sero allows you to display smartphone content on a large screen, making it easier to use, for example, Instagram or TikTok. Not to be limited to vertical formats, The Sero can also be used horizontally like any other TV.
The device is a member of Samsung's top-of-the-line QLED product family, which has a display geared towards maximum color fidelity, brightness and contrast. The image resolution is 4K, four times the Full HD image standard.
According to a survey commissioned by the company itself, 70% of Brazilians are in the habit of mirroring their smartphones on TV to watch some video content.
Tap View, a feature found in smartphones of the brand, allows you to display the contents of the device screen on the TV screen in a few steps. Compatible phones must be running Android 10 or higher and must be from Samsung. iPhones can have the screen mirrored on The Sero through the AirPlay streaming feature.
"The launch of The Sero allows us to bring innovation to the television market in order to seduce young audiences", says Gustavo Assunção, vice president of the consumer electronics division at Samsung in Brazil.
Samsung's new vertical TV reaches the national market for 9,999 reais - in South Korea, where it was launched last year, the TV began to be sold, at the time, for an amount equivalent to $1,600.
Since 2019, TV manufacturers have begun to allow other brands of phones to mirror their TV. Before, for example, it was not possible to mirror an iPhone on a television. Manufacturers like Samsung, LG and Sony now have the resource, thanks to an effort by Apple to become a company more focused on the service sector - and less dependent on the iPhone.
The partnership started with Samsung, which not only gained compatibility with AirPlay but was also the first to receive the Apple TV + app, the Netflix rival of the iPhone maker. Samsung has been a leader in the global TV market for 14 years, according to consultancy IHS Markit.

News of the day