Wednesday, September 2, 2020


INTEL




The new face of the company

In addition to announcing a new 11th generation of Tiger Lake mobile processors for compact and thin laptops, Intel has also announced a new logo change. The company's website says the move reflects a drastic simplification of Intel's brand.

The text also says that the new logo "with exquisite symmetry, balance and proportions" maintains the legacy of previous versions, making it familiar and new. Separately, note that the prominent dot above the letter "i" symbolizes the potential and power of the company's processors.
For example, the new logo and its derivatives still use the familiar blue color, but now some of the company's product logos have also been given new colors that make them more vibrant and prominent.




It should be added that this is only the third change in Intel's corporate identity in the history of its existence. The first logo appeared in 1968, when a manufacturer of electronic devices, computer components and microprocessors was founded. The first time that Intel changed its corporate logo and its derived forms was in 2006, that is, 14 years ago.
The first Intel logo was introduced in 1968, the second change has been used by the company since 2006.
The company maintained the signature beep commonly heard in Intel's ads. However, it is indicated that it will now sound in a more "modern" version. You can be sure of that by looking at a new commercial that announces Intel's changing corporate identity.

AVnews

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