APPLE

The sector in which Tim Cook's company is ahead of Samsung

Apple has expanded its leadership in the wearable market. A survey conducted by the American consultancy IDC revealed that the apple company now holds 34.2% of the sale of all products in the segment in the second quarter of this year. Items such as smart watches and bracelets, as well as headphones and other accessories. It is a share four times greater than that registered by Samsung.
According to IDC, 29.4 million devices were sold by the apple company, 31.1% more than in 2019. Of this total, 23.7 million were AirPods, the company's wireless headphones, and sound devices from Beats. This figure is 25% higher than that registered in the same quarter last year.
In general data, Apple's closest competitor is Huawei. The Chinese manufacturer sold 10.9 million wearable devices, a considerable increase of 58% over last year. As a result, the company's participation in the sector went from 9.1% to 12.6%.
Xiaomi follows with a 13.5% increase in sales. 10.1 million units were sold. Thus, the company maintained an 11.8% share of the sector. In recent months, the company has taken a closer look at this market, launched a watch and could become a rival to Apple.
One of Apple's biggest rivals in the smartphone market, mainly in the Western market, Samsung ranked fourth with 7.1 million products sold in the period. The company increased its sales by just 0.9% in the quarter. Of the total devices sold, the South Korean company accounts for only 8.3%. In 2019, the share was 9.4%.
The negative highlight of the list is with FitBit. The American company that recently announced another watch sold 2.5 million devices - mainly smart bracelets - in the quarter. The number is 29.2% lower than that registered in the same quarter of 2019. As a result, the company's share in the sector fell from 4.6% to 2.9%.

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