TOSHIBA

The end of an era: Japanese brand to stop making notebooks

Toshiba has been producing laptops since 1985, far from industry standards, and is considered the first to launch a mainstream computer in the usual shell-book format. In the 1990s, the Japanese company built the good workhorses of the Satellite family and launched the small, thin and light Portégé models.
These products put Toshiba at the forefront of the laptop market in the late 1990s and maintained it for much of the 2000s. Although the PC market was shrinking through mergers and acquisitions during that decade, Toshiba was often among the top five PC makers and never made a desktop.
As the 2000s progressed, Toshiba devices became less and less attractive compared to various models like the Lenovo ThinkPad or Apple MacBook, as well as laptops from Dell and HP. Toshiba never tried to impress consumers with something unusual and innovative, which also did not contribute to growth
As the PC market shrank and Lenovo, Dell and HP began to dominate sales in the 2010s, Toshiba became increasingly rare on store shelves. In 2018, the company reached an impasse and sold its PC division to Sharp for a song - for only 6 million, however Toshiba still retained 19.9% ​​of the shares with a purchase option by Sharp.
Sharp quickly renamed the Dynabook business - the brand used by Toshiba in Japan - and started launching new models and reviving the brand. Things went very well and led Sharp to exercise its right to acquire the remaining 19.9% ​​of Dynabook on June 30, 2020, which was announced a few days later.
This marked the end of Toshiba's history as a PC supplier, although its legacy still lives under Sharp's protection.

AVnews