DIGITAL LIFE

Brand transforms real sexist Twitter phrases into toilet paper in Brazil 

FreeCô, a brand of sanitary odor blocker, created an action for International Women's Day, which takes place on March 8. The company printed several macho phrases that circulated on Twitter on toilet paper. See below:



Sexist phrases on toilet paper
The hygienic papers were distributed in a bar in São Paulo on the last day 29/2. On the spot, men and women were interviewed about sexism. The idea of the campaign, according to the brand was " to put prejudice in the place it deserves: in the garbage!". The sentences reported macho thoughts and attitudes that many men demonstrate on the internet. Many phrases involved ideas that women need to behave or dress in a certain way to be respected.
"Who wears a bikini like that? I'm sure you don't appreciate" e "in that little robe there, tb... you're asking, Aren't you?!"it was just some of the phrases that came up.

© Dissemination / Freeco