NIKE

Company announces that it will no longer sell its products in the Amazon

No you can expect the new product of Nike on the Amazon: according to the confirmation from the company itself, the tv american-CNBC, the giant of the sports clothing has said that he will finish his project in partnership with the retail area of the company led by Jeff Bezos, and a focus on the creation of new market opportunities for their products and services directly to the consumer.
According to a Nike spokesperson, the measure is part of the company's desire to create new purchasing experiences: “as part of Nike's focus on raising consumer experiences through more direct relationships and people, we have made the decision to finalize our current pilot with Amazon. We will continue, however, to invest in distinct and strong partnerships with other retailers in order to serve our consumers globally.” Nike's clothing offer at Amazon was part of a pilot project of the company, which has always been reluctant to adopt the technology giant as one of its numerous points of sale: by the company's perception, bringing its products to the platform could cause Nike to lose control of how its own brand was represented on the site. In 2017, the companies signed a partnership that was conditional on greater control by Amazon in monitoring and halting sales of counterfeit or smuggled Nike products.About 30% of Nike's annual sales come from the direct sale line to the Consumer (its own marketplace and brand physical stores, for example). At the end of the fiscal year, closed on May 31, 2019, ompanhia reported gains of US$ 39.1 billion in this area alone. Since then, the company has shown a desire to be more active in the e-commerce sector: in October 2019, Nike announced the hiring of John Donahoe as its CEO. The executive comes from leading positions in companies such as eBay and is chairman of PayPal's Board of directors. He took office in January 2020.
Amazon offered no comments on the end of the retail partnership, but Nike pointed out that it will continue using Amazon Web Services (AWS) - Amazon Cloud Services division - as the engine for its online activities.

Source: CNBC