TECH

This scarf is the future of going to soccer stadiums

Real Sociedad football club believes it has created the future of football by creating scarves with wearable technology that will make it easier to go to the stadium. The intention of the Basque club is to speed up the entrances in the stadium by seeing themselves free of tickets, with the integrated sensor in the scarf being all the supporters need to have authenticated entry.
In addition, the scarf also allows Real Sociedad supporters to access other areas of the stadium, namely parking lot, VIP areas and even enjoy exclusive offers at the official store and food and beverage areas. The sensor of the scarf connects to the supporters' smartphone and allows supporters to receive messages directly from the players after the match is over.
"This is our opportunity to create the best possible experience for our fans by rewarding them for their loyalty to the club and transforming Anoeta into a leading smart stadium. Real Sociedad's digital transformation project was launched as the result of the remodeling process of the new stadium, there was no reason to build a new stadium and discard the digital realm, so we decided to implement digital in all areas: interaction with fans, sporting areas, business processes and physical spaces, "explained Juan Sociedad's director of digital transformation, Juan Iraola, according to Yahoo! Sport.
To start with, only 500 scarves were created, which were tested at the weekend against Real Madrid. The intention now is to create even more scarves for the start of next season and, in the process, encourage other clubs to make the same bet. Miguel Dias