LENOVO

Asian giant surpasses $ 51 billion in revenue and Motorola achieves positive results

The company's annual financial results have just been released and show solid growth in all business areas, not only in revenues but also in market positioning, with leadership in several segments. The results surpassed 51 billion dollars, with profits of 786 million dollars, recovering from a negative value of 189 million registered last year.
The company attributes this growth to the successful implementation of its intelligent transformation strategy being implemented and robust operational performance with a product line that spans across sectors from IoT to servers to personal computers.
According to shared data, the Data Cener area grew 37 percent to $ 6.02 billion, and the Intelligent Devices group grew nearly 10 percent to $ 1.8 billion, while in PCs and smart devices the result has been set at 38.5 billion. In the mobility area, where Motorola is, the first profit was recorded from the second half of the year, after consecutive losses.
Lenovo retains leadership in the sale of personal computers and this year also had a market share of over 23%, standing as the fastest growing company among the top five PC brands, up 9.5% over the previous year. year and at a time when the market is almost stagnant.
Lenovo also highlights the datacenter area, with the highest year-on-year growth since acquiring IBM's 37% growth business, boosted by the Hyperscale and Software Defined Infrastructure areas, with growth of 240% and 96%, respectively.
The restructuring of the Lenovo Iberia unit, which led to a reorganization of the structure and an operationalization of the leadership units with Iberian leadership, is considered as successful by Alberto Ruano, general manager for Iberia.
The market share in Iberia is 24.1% and the company maintains the leadership in the corporate PCs, with a 41% share, according to the Iberian leader, although in the consumer area continue in second place, even if at a short distance from the number 1, a position you want to change.
"We want to be number 1 in consumer PC, but organically, not crazy," he said yesterday at a conference at the annual Lenovo Iberia event in Bucharest.
Also in SMEs, the position is comfortable, with a market share of 20%, but the new ThinkBook notebook line, announced last week in Orlando, could help strengthen the presence in this area, appealing to small and medium-sized businesses that usually resort to consumption lines.
In the area of ​​gaming PCs Lenovo is also growing with the Legion range, and Alberto Ruano highlighted Portugal's performance where the team "did a great job", he says. Even so, and despite the balance struck between the public and private markets, "There is still potential for growth," he said. The education segment is one that Lenovo wants to strengthen.
New formats, such as the foldable display laptop introduced last week, the ThinkPad X1 foldable, can break new ground and sustain innovation in a flexible notebook area where Lenovo already has more than 50 percent market share.
"For 2019 we are very optimistic," says the person responsible for the Iberian market, who set the goal to reach number 1 in consumer and gaming PCs, but also in education. M. F.