DIGITAL LIFE

Tim Cook makes smart criticism about social networks

This past week, while addressing Tulane University's recent graduates, Tim Cook encouraged students to fight against the algorithms that show them "things they already know." The current CEO of Apple also stressed that "we are not paying due attention to what we owe each other."
"This is about recognizing that human civilization began at the very moment when we realized that we could do much more if we held together," said the official, who stressed the importance of trying to see things from different perspectives than those presented to us. The reference to social-network algorithms was more explicit moments later, when he said that they "pull us into things we already know, believe or like" and "push us away from everything else." "Offer resistance. Things should not be like this, but by 2019 opening your eyes and seeing things differently can be a revolutionary attitude. "
The CEO's statements of course imply Facebook, which has been criticized over how it chooses content to display in its users' news feed. About the theme, the term "echo camera" has been popularized, since the algorithm gives priority to themes that the user prefers, thus expanding their tastes and closing it in a network of interests that closes the door to other points by sight.
To counteract the phenomenon, Apple has made a point of investing in human curation in Apple News. M. F.