DIGITAL LIFE

The new Instagram tab will be a 'threat' to your wallet

Instagram has released a redesigned Explore tab that integrates an area just for shopping, which can present a problem if you like to shop online. In addition, Instagram has also implemented a shortcut to IGTV, where video content recommended for the user will be collected.
"Today's launch marks an important step forward for Explore, which is used by more than 50% of Instagram accounts every month. Explore considers the universe of content published on Instagram every day and shows what is most important to you. Now, with new ways to discover the best of Instagram, we are making Explore an even better place to find what interests you, "read the company publication.
Video content is an old interest of Facebook, which saw in the popularity of Instagram an opportunity to launch an area dedicated to the format through IGTV. The e-commerce side has been one of the biggest bets of Instagram in the last year, with the possibility of completing purchases without leaving the social network to become one of the most promising features for companies. Miguel Dias