DIGITAL LIFE

Cristiano Ronaldo, a digital phenomenon

Undoubtedly unbeatable in the field, striker Cristiano Ronaldo of Juventus is also a phenomenon outside the four lines.
A study published Friday by the social marketing agency Wildfire showed how Portuguese was becoming increasingly popular in social networks from 2015 onwards, "trampling" celebrities and becoming the most popular person in the world on Instagram.
"In the last four years, Ronaldo has not only won three Champions League and one Euro Cup, but also won millions of fans," said the Italian newspaper Gazzetta dello Sport.
It currently has more than 160 million followers.
According to the study, the biggest boost that the @ Christian account took place in 2016, shortly after Portugal's victory in the Euro of France. At the time, the 7 shirt won no less than 15 million new followers.
The power of the webcrawler is so great that he has surpassed even celebs from the world of music, TV and cinema, as the singer Ariana Grande (even with the 9 million followers she won after releasing the album "Dangerous Woman"), actress / singer Selena Gomez, actor Dwayne "The Rock" Johnson, socialites Kim Kardashian and Kylie Jenner and singer Beyonce, other phenomena of Instagram.
Cristiano also gives a thrashing in his rivals of the ball.
Barcelona's Argentine Lionel Messi and Paris Saint-Germain's Brazilian Neymar have "only" 113 million followers each. That is, 47 million less than CR7.
And with Portuguese earning an average of 3 million new followers a month, it will be difficult to achieve... ESPN.com