TECH

YouTube wants to start putting two ads at the beginning of each video

We've all been annoyed when the middle of a YouTtube video is interrupted to give way to a few seconds of publicity. To prevent this, the platform wants to start to start videos with two automatic ads, in order to prevent content from being interrupted later.
According to Mashable, this measure will cause users to experience 40% fewer interruptions during images.
In a statement YouTube realized that users had become quite sensitive to interruptions, especially during a long video.
Initially the experience will be made only in the desktop version and later in the mobile phones and televisions.
On the upside the change will also be good news for the advertisers, because according to the platform there is an increase of 8 to 11% of reach in experiences made at the beginning of the videos.


Sara Gouveia, de Portugal