SAP

German giant acquired company that monitors feelings

SAP, a global leader in collaborative and multi-business solutions, today announced that it has acquired Qualtrics International, a company known for monitoring online sentiment. The agreement will be closed for $ 8 billion, becoming the second largest acquisition in SAP's history, which in 2014 paid $ 8.3 billion for travel management company Concur.With the completion of the purchase, SAP, already Europe's largest provider of management software, will strengthen its management solutions portfolio, becoming more competitive in a market that also has Oracle and Salesforce.Qualtrics' activity is to monitor, record and analyze real-time brand and product data from a variety of sources, including e-mail and social networks, providing companies that hire it with information so that these companies can improve their relationship with their customers. customers.According to Bill McDermott, SAP's chief executive, once the deal with Qualtrics is closed, his company would achieve the fastest revenue growth of any company in the enterprise application software industry, estimating a double-digit increase in total revenue from the developer.The business is expected to be completed during the first half of 2019, but even prior to the purchase SAP already anticipated a growth of more than 40% in revenue for this year.

CNBC