DIGITAL LIFE

European elections: Google will require identification to those responsible for political announcements

Next year, in Europe, anyone wishing to buy advertising space from Google will have to provide identification. Whether they are parties, candidates or supporters. The technology giant unveiled the news this Thursday and confirmed that advertisers will have to indicate who is the funding part of the campaign. The system comes in time to control the political campaigns that will precede the European elections in May.The Mountain View company launched this system in the US later this year, even before the midterm elections. Advertisers were asked to undergo the same type of verification that will now reach the old continent. The measure is part of the strategy of the North American giant to combat the campaigns of disinformation that came to gain new brilliance with the massification of social networks.inRead invented by TeadsAccording to Bloomberg, Facebook will be the next digital platform to implement this type of tool.In addition to this authentication procedure, Google has also committed to publish a transparency report on advertising activity on its platforms over the next European elections. The document will discriminate the name of advertisers who purchase advertising space and the amount paid by them. Online, you'll be able to search for advertiser names. The report should only be available from February or March 2019, but the policies will go into effect as early as January.


Sapo