DIGITAL LIFE

Activision Blizzard has 352 million monthly active users

Blizzard games such as Overwatch, World of Warcraft, Heroes of the Storm and Heartstone contribute 37 million active players per month. In total, Activision Blizzard features a staggering 252 million active players scattered throughout its game catalog. The success of Call of Duty: WW2 released last year has resulted in a massive installed base of players, and surprisingly there are many returning to Black Ops III in anticipation of the next game in the series, Black Ops 4, whose closed beta on PlayStation 4 kicks off already this weekend.With the imminent launch of the upcoming World of Warcraft expansion, Battle For Azeroth, Blizzard has seen a sharp return from many players and has good pre-bookmarks for the game to be released on August 12th. Also Warmind, the second expansion of Destiny 2 recorded a superior growth when compared to the first package of contents of the first chapter. And the Heartstone card game also made a very interesting entry, with fans anticipating their new expansion The Boomsday Project.But what is the expressive amount of monthly users? According to the Activision Blizzard report, the company posted net results of $ 1.64 billion for the second quarter ending June 30, an unprecedented 1 percent increase from $ 1.63 billion a year ago 2017.



Activision's operations and titles contributed $ 338 million, with the launch of Crash Bandicoot N. Sane Trilogy on Xbox One, Switch and PC during the period contributing significantly to revenue growth of 7%. Blizzard had $ 489 million, but it is down from last year, due to the lack of significant releases in the period, but with the expansion of World of Warcraft promising a return to growth. Leading the group, in terms of revenue is King with 502 million dollars and a growth of 5%. His most expressive play is the giant Candy Crush that marked a climb in the double digits.
The company has revealed that for the rest of the fiscal year it has as a priority investment in the Overwatch League and expand mobile operations by introducing Call of Duty Mobile in China, which has more than three billion smartphones installed in the territory.



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