Sunday, April 1, 2018




STREAMING



Mais anúncios a caminho? YouTube quer "frustrar" os utilizadores
More ads on the way? YouTube wants to "frustrate" users
It's not rumors now that YouTube is working on a subscription-based streaming service, yet the question remains whether any users of the video platform would be willing to pay for it. Well, YouTube has an idea how to convince users.According to the head of the global music division of YouTube, Lyor Cohen, the strategy is to "frustrate and seduce" users, with the plan to introduce (still) more ads in the free version of the service. "As soon as we do, trust me, all the noise will disappear and the articles that people write about will also disappear," Cohen told Bloomberg.Afraid Cohen's comments have not explained his strategy more correctly, YouTube has clarified that the goal will remain "to provide a great user experience."



Miguel Dias

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