KODAK

Kodak bets on crypto coins to sell photos
Kodak's new life is not elevating the company to new heights of success. In fact, the company's latest digital launches not only did not innovate, but came as a surprise to the negative, as was the case with the Ektra smartphone.Plans for the future, however, herald a 180-degree turnaround that will give the Cryptomoedas segment. In a statement this week, the North American brand announced a partnership with Wenn Digital for the launch of KodakOne, an image-selling platform that will work with KodakCoin, a virtual currency based on the photography business.In theory, this system ensures authors are paid immediately once the consumer buys a given photograph. In exchange, KodakOne also undertakes to browse the internet for copyright violations of the photographs it contemplates.The currency will be released on January 31 and the company's stock price has already doubled since the announcement was made.In this case, Kodak is not only embarking on one of the hottest trends in the market, but above all offering a solution to one of the problems that most strikes the photographers involved in marketing their images online: wait for the amounts paid by customers .The success of this model, only time will define it.

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