DIGITAL LIFE
We spend more and more money on mobile applications
You may think apps are falling into disuse and we just use the same apps but the data shared by App Annie 'paints' another scenario. According to the site's report, about € 70 billion was spent on applications in 2017. More than 105% of what happened in 2015.
The increase was also felt in terms of downloading applications, with an increase in downloads of around 60% compared to 2015 to 175 billion. It seems we also spend more time inside applications, with estimates that each user spends 1.5 months a year (30% more than in 2015).
The App Annie also reveals which users have more apps installed on their smartphones, with China and Japan being leaders within this parameter.
You may think apps are falling into disuse and we just use the same apps but the data shared by App Annie 'paints' another scenario. According to the site's report, about € 70 billion was spent on applications in 2017. More than 105% of what happened in 2015.
The increase was also felt in terms of downloading applications, with an increase in downloads of around 60% compared to 2015 to 175 billion. It seems we also spend more time inside applications, with estimates that each user spends 1.5 months a year (30% more than in 2015).
The App Annie also reveals which users have more apps installed on their smartphones, with China and Japan being leaders within this parameter.
Miguel Dias
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