SAMSUNG

Company plans to replace Google search with Bing on smartphones

With Android, Google controls much of what brands like Samsung have on their smartphones. In addition to its services, it influences other areas such as research and much of the software present. That could soon change, with Samsung considering swapping Google search for Bing on its smartphones.

This is not yet confirmed information, but the New York Times is advancing it as being real. Based on information collected within Google itself, it was possible to know that Samsung’s change is being firmly considered and is real.

Based on the changes and news that Microsoft brought to Bing, this option became interesting and almost logical. Quickly and with minimal impact, Samsung would bring to its Galaxy smartphones all the AI ​​capabilities that Google does not yet offer.

Of course, for Google this change could be a hard blow, especially when it comes to the income that this partnership currently offers. As Samsung is the manufacturer that sells the most Android smartphones today, it would lose the $3 billion annually that the manufacturer pays to use Google search.

Bing Search and AI will be the reason for the change...With the whole question based on research and its current AI capabilities, Google has to respond quickly. For this it is also known that a solution is being prepared, which goes by the internal name of Magi and which will bring AI resources to the existing search engine.

Magi would keep advertising in the search results mix. Search queries that could lead to a financial transaction, like buying shoes or booking a flight, for example, still show ads on your results pages.

Negotiations between Samsung and Microsoft have not yet concluded and this opens up some space for Google. The news about AI in search and other products is expected to emerge at this year’s I/O, i.e. as early as May.

Source: Pplware