STREAMING

European Parliament wants Netflix and YouTube to broadcast 30% of European content

The European Parliament has approved new rules for audiovisual content services, such as Netflix, YouTube, Facebook and other video sharing platforms. The revised legislation is also applied to radio broadcast channels and live streaming services.The new laws are based on three essential pillars. The former obliges media and service providers to take measures to ensure that children are not exposed to content that encourages violence, hatred and terrorism, and the rules are even tighter for formats with gratuitous violence and pornography. This measure does not require the adoption of automatic filters for submitted content, but platforms will need to create transparent and easy-to-use mechanisms for users to report inappropriate content.The second pillar concerns the limits of advertising. The new rules restrict the use of advertising to a maximum of 20% of daily transmissions, from 6:00 am to 6:00 p.m., leaving time management services to the discretion of the services. The same 20% is applied to the so-called "prime time" period, which lasts between 18:00 and midnight.Finally, the third measure encourages cultural diversity in the European audiovisual sector. In this sense, companies have to ensure that 30% of the content available on the "on demand" platforms should be of European production. Note that Netflix has increased European content and has even had great success as is the case of the Spanish series A Casa de Papel or the German Dark. The platform has already opened a studio in Spain that will serve as headquarters for Europe.Video-on-demand platforms should also contribute to the development of European productions through direct investments in content or national funds. The contribution to each country should be proportional to the respective revenues for the territory.The new rules still need to be approved by the European Council of Ministers, with Member States 21 months after their entry into force to transpose them into their national laws.



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