DIGITAL LIFE
The great novelty of Tinder was made to think of women
Satisfying dating apps experience varies greatly depending on the gender of the user, being assured that if it is a woman you will have some unpleasant stories to tell. Tinder knows this and wants to enhance the experience in their dating app for women with a small but important novelty.Named 'My Move', this feature will make all contacts between men and women only be initiated by women. Even if the two users approve each other and there is a match, it will only be possible to start talking if the woman wants to. The functionality will begin to be tested in India and, if successful, will then be launched in the West."We constantly hear what women want and we are going to meet their needs, not just in Tinder but in all products," commented Mandwins CEO Mandy Ginsberg of Match-com, who is in charge of other dating apps like OkCupid.
Miguel Dias
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