YASHICA

Brand-new compact camera launches with 6x zoom in 126g body
Compact cameras small enough to fit in a jeans pocket are becoming more popular again. Yashica has now developed Crew, a brand-new camera that offers a flip-out selfie display, 6x optical zoom, and USB-C in an especially lightweight body.
Yashica has already launched several affordable compact cameras over the past few months, mostly with rather mixed specifications. At around $168, the new Yashica Crew is not quite as affordable as some of the older models, but it is supposed to offer a slightly more well-rounded feature set.
The camera's body is just 25.7 millimeters thick and weighs 126 grams. The back is dominated by a 3-inch touchscreen with a 16:9 aspect ratio. The display is mounted on a hinge that allows it to flip upward by 180 degrees, making it easy to take selfies with the camera. However, the lens is not particularly wide-angle, as Yashica advertises a 35 mm-equivalent focal length of 31 – 183 mm, or just under 6x optical zoom.
Yashica just unveiled a pocketable point-and-shoot – and the new Crew feels made for photographing friends like it's 2005. The Yashica Crew is a budget point-and-shoot camera built around a 180–degree flip screen and 6x optical zoom lens.

The Yashica Crew’s list of specifications feels made for the trend of shooting with older digital compact cameras from the start of the new millennium. The resolution is 13MP, but the sensor is the small 1/3.06-inch type – the same size found in budget cameras like the Camp Snap CS-Pro and the Instax Pal 2. The camera can also upsize shots to 24MP or 36MP, but 13MP is the native resolution.
But while the Crew may use a small sensor, it still manages to fit in a lens with 6x optical zoom in the classic retracting style of point-and-shoots. That’s paired with a three-inch screen that flips up 180 degrees for selfies.
The name “Crew” hints at who Yashica sees buying this camera. The Crew is meant for photographing outings with friends without using the same device that comes with social media feeds and notifications.
The Crew also supports video, shooting native 2.7K, 30p by default but supporting up to 4K60. An LED light, rather than a photo-only flash, is also built in.
The maximum aperture is a modest f/3.1 – 6.4, despite the tiny 1/3.06-inch sensor. The sensor has a native resolution of 13 megapixels, with upscaling allowing photos to be saved at a nominal resolution of up to 36 MP. 4K videos can also be recorded, but Yashica provides no details on frame rate or bit rate. The 700 mAh battery can be charged directly in the camera via USB-C, but can also be replaced. Instead of a xenon flash, Yashica apparently only uses an LED.

In the past week, I’ve been seeing a whole lot of crazy news that I didn’t think that I’d hear. Manual NYC, which makes compact cameras, opened up a shop in Manhattan. Camp Snap’s CS8 sold over $20 million thus far. And there’s solid evidence that the compact camera market isn’t just a niche. People are sick of the lack of a tactile experience that their phones give them and the market is now correcting itself. One of those is evident in the form of the Yashica Crew camera.
Available in both silver and black, I can see myself getting one and covering it in stickers.
I remember it very vividly in my mind: back in the early 2010s Sony held a meeting with the press to tell us that the smartphone had killed the compact camera market. We, as a society, were all so excited with the tech that was being put in front of us. It was all designed to be so easy to use and extra convenient. But in time, more and more of us started to realize that the lack of friction isn’t good at all. And convenient doesn’t mean that it’s good.
My bigger problem is that people will use these cameras just to feed their social media feed. The problem overall is social media. We enjoyed these cameras back in the day because we could turn off the internet router and just be disconnected from the world to be present. A camera like the Yashica Crew can surely help you do that with its tactile interface. But we all have to make actively better decisions for ourselves here too.

YASHICA Crew Compact Digital Camera with 6X Optical Zoom
Sensor: 1/3.06-inch, 13MP effective resolution that can interpolate to 32MP.
Lens: 6x optical zoom, 4.26mm to 25.56mm focal length, f/3.1 to f/6.4 aperture
Focus range: 1m to infinity
Digital zoom: 3x
Focus: Auto focus, with face focus and real-time focus
Metering: Central focus exposure, average exposure, or single point
Photo modes: Automatic, Program (default), Shutter priority, Scene selection
Photo format: JPEG, in 4:3 or 16:9
Photo resolution: 36MP, 24MP, or 13MP (default)
Self-timer: 2, 5, or 10 seconds
Continuous shooting: 3, 5, or 7 shots
ISO: Auto, or ISO 100 to 3200
Shutter speed: 1/8000 sec to 1 sec
Exposure compensation: -3 to +3 EV in 1/3-stop steps
White balance: Auto, Daylight, Cloudy, Tungsten, Fluorescent (H), Fluorescent (L), or custom 3000K to 9000K
Filters: Standard, Natural, Vivid, Monotone, High Contrast B&W, Retro, Color Creation
Color settings: Contrast, saturation, and sharpness, each adjustable from -3 to +3
LCD: 3 inches, 16:9, 360 x 640 resolution, 180-degree screen rotation
Screen saver: Off, 1, 2, or 3 minutes
Video format: MP4/H.264
Video resolution: 4K (3840 x 2160) at 60 or 30 fps; 2.7K (2688 x 1512) at 60 or 30 fps (30 is the default); 1080p at 120 or 60 fps; 720p at 120, 60, or 30 fps
Built-in LED light, AF lamp, and speaker
Interface: USB-C
Memory card: microSD, 8GB to 256GB, Class 10, UHS-1 U1 or higher. For video, 32GB to 256GB, UHS-3 U3 or higher is recommended.
Battery: BL-5BD, 700mAh
Languages: 19
Dimensions (length x width x height): 10 x 2.6 x 6 cm with the lens retracted, 10 x 5.3 x 6 cm with the lens extended
Weight: 126g
$168 US
by mundophone



