DIGITAL LIFE

Is writing still human? How the explosion of AI-generated texts could 'standardize' language
A text generated by artificial intelligence is grammatically correct, usually has some clarity, and, for better or worse, is efficient. It also saves time and effort for the human behind it. With just a few words (which can even be sent via audio), it's possible to generate a polite email, a "viral" LinkedIn post, a work presentation, or a declaration of love.
There is no textual task that an AI cannot undertake. Putting words together based on probability and making the result sound human and coherent is, after all, what these systems were designed to do. This includes reviewing, editing, suggesting, researching, or creating from scratch. The result is that more and more texts circulating in the world, whether on social media, in scientific publications, or in e-books on Amazon, have a certain "voice" of AI.
The less human intervention, the more evident the origin. Some argumentative formats are already as common as they are tiresome. There are also expressions that robots constantly use: a "silent" change, an "invisible" process, and a problem that is always "hidden." Not to mention the insistence on certain stylistic devices—the beloved dash has gotten a bad reputation, but it's not the only one.
Want an example? The phrase right below this title (in journalistic jargon, the subheading). This is a human attempt to demonstrate the "pure essence" of AI: "It's not just about using artificial intelligence to write. It's about the impact of this on how we express ourselves—even without realizing it. And with silent consequences." If it sounds familiar, it's no coincidence.
The ‘AI’ pattern of writing...In March, a Nature publication with some scientific research on the subject suggested that we might be facing a “standardization” or “pasteurization” of human writing, which also influences those who do not use AI. The logic is that repetition makes certain expressions and patterns socially accepted and common. The tendency of people, then, would be to reproduce them.
One of the studies cited mapped words that AI repeats most when reviewing English texts. Then, it tracked them in more than 360,000 videos and 771,000 podcasts, and compared their incidence before and after 2022 (that is, pre- and post-ChatGPT). The result is that more people have adopted terms that are part of the “AI Anglophone dictionary,” but which were not so common before.
In the English language, one of the best-known cases is the word “delve.” In scientific articles in the medical field, the presence of the expression, which is one of ChatGPT's favorites, has increased. 1,500% between 2022 and 2024.
Raquel Freitag, a sociolinguistics professor at the Federal University of Sergipe (UFS), points out that AI often reproduces formulas it has learned from humans. This is the case with argumentation by inclusion (it's not just X, it's also Y) and by contrast (it's not X, it's Y). That's why LinkedIn sometimes looks like a "big package of college entrance exam essays," she jokes.
— For those who are proficient in writing and reading, AI can expand capabilities. The big bottleneck is for those who are not fluent. People stagnate when they don't have the tool— says Freitag, who believes there is a tendency towards "pasteurization," but in an uneven way.
Whose text is this?...Besides the more direct way of copying and pasting a text completely generated by AI, production with these tools takes on varied formats. There is the text that is made by artificial intelligence from some commands and then edited and adapted by the user, And also the opposite — the human draft that is polished by AI.
Diogo Cortiz, professor at PUC-SP and researcher at NIC.br, points out that more customizable tools, capable of mimicking each user's writing style, tend to make it more difficult to separate what is a text written with artificial intelligence from what is not. For him, this is one of the reasons why AI detection tools tend to become obsolete:
— This is a ship that has already sailed. We will have to accept that we will not be able to say for sure whether a text is from AI or not. With personalization, this will only become more difficult. I think the bigger issue is discussing authorship, what the act of writing is — suggests the researcher.
Last week, a case in the United Kingdom exposed this impasse. After raising suspicions among readers due to its strange metaphors and repetitive phrases, the horror novel "Shy Girl" was evaluated using detectors that indicated 78% of the work had been generated by AI. The publisher withdrew the book from circulation while the author denied using any artificial tools and claimed that any AI interventions could have been made by an editor.
Writing is human...In "Writing is Human: How to Give Life to Your Writing in the Age of Robots" (Companhia das Letras), writer and journalist Sérgio Rodrigues defines the production of machines as anti-literature, the opposite of art made with words. Even if artificial intelligence is capable of producing summaries, captions, reports, manuals, synopses, or dissertations.
— AI doesn't write. It copies and rattles off a language folder. Is that writing? No, that's producing a text. Writing is about expressing yourself, discovering things, interacting with the world, taking responsibility for an idea, spreading that idea, having an intention — he says.
Since launching the book, the writer has maintained the assessment that machines do not produce art, even if novels made with robots deceive less demanding readers and AIs are more efficient at imitating humans. Outside of literature, in utilitarian contexts, he sees a lost battle:
— It is a victory for AI that seems to me undeniable and inevitable. More and more people are outsourcing. What was not possible to see at that time (when the book was written) is how much this will cause atrophy in our species, with cognitive activities that until now were human being done by artificial intelligence.
In a recent article in The New York Times, the professor of computer science at Georgetown University, Cal Newport, calls the current moment a "cognitive crisis," which began with constant interruptions from emails and messages, deteriorated with social networks, and is now deepening with AI. The result is that we are increasingly unable to think deeply and maintain concentration on anything.
Against this, one of his proposals is: write. Producing clear text is equivalent to mental training, says Newport, not a problem to be eliminated.
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