DIGITAL LIFE

Mass layoffs in global companies aided by AI
Artificial intelligence (AI) is a technological milestone for humanity, with significant advances in various sectors, but the progress of this tool may be the cause of mass layoffs in technology companies, according to analysts. Corporations such as Google, Microsoft, and Amazon have announced reductions in their workforce in the last two years, citing the need to reallocate resources, including jobs, to AI-related initiatives.
Amazon confirmed in October that it plans to reduce its global workforce by "approximately 14,000 positions." The decision fueled a long-standing concern: that artificial intelligence (AI) is beginning to replace workers. Hewlett-Packard (HP) announced in late November that it intends to lay off between 4,000 and 6,000 employees—about 10% of its current workforce—by the end of 2028, in an AI adoption plan aimed at increasing productivity.
Other companies in the sector, such as Chegg, Salesforce, and United Parcel Service (UPS), have announced that they are cutting or will cut significant numbers of employees, showing a pattern in the market. The logistics company UPS, for example, has laid off 48,000 people since last year. Chegg, in the education sector, will reduce its workforce by 45%.
Economist and professor at the University of Brasília (UnB), César Bergo, believes that, in the next five years, some sectors will be "drastically affected," especially those that depend on intellectual production. "There will be an impact in the field of consulting, in design, especially industrial design, also in architecture and engineering. Basically, jobs that depend on intellectual production will suffer a direct impact, because AI will facilitate and speed up this production," he explained.
In the academic's assessment, AI is a revolution that is here to stay. "There's no point in crying about it; it's really necessary to seek ways to improve and acquire knowledge related to this area, because there will be other activities that can be performed without a significant influence from artificial intelligence," he advised.
The CEO of Inteligência Comercial, Luciano Bravo, also believes that, in the next five years, the sectors most affected will be based on routine, standardized, and highly digitalizable tasks, significantly changing the job market, such as customer service, telemarketing, and technical support.
For the executive director of the Budget Lab, an economics research center at Yale University in the US, Martha Gimbel, extrapolating executive statements during cuts is "possibly the worst way" to determine the effects of AI on jobs, as the dynamics of each company tend to influence these movements.
In Bravo's assessment, the replacement of workers by AI is, to a large extent, alarmism. For him, AI tends to redefine and complement human work rather than eliminate entire jobs. "Historically, disruptive technologies create new jobs, increase productivity, and displace functions rather than completely destroying them, and this is likely to happen again, requiring adaptation, training, and reorganization of tasks," he explained.
According to him, the State should guarantee a just transition, creating robust retraining programs and incentives for technological education. The Ministry of Labor and Employment (MTE) was contacted but did not comment on the matter.
by Caetano Yamamoto, Brazil


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